From placemaking to playmaking

Getting outside to play is one of the best ways to connect. It provides the building blocks for children’s confidence, and gives them an opportunity to learn about the world around them.

Whether it’s a play park, a walking track, a community garden, or a bench to watch the world go by. In new communities like ours, these play, nature and community spaces are more important than ever.

So we’re continuing to put play at the heart of our communities. At the heart of a Better Way to Live.

Scroll on to discover our second annual play report and meet our ‘Junior heads of play’.

The decline in outdoor play is leading to a growing desire for more green spaces, a third (33%) of Brits admit they’d be attracted to a new home that has these or woodland nearby to explore.

With half of Gen Z’ers saying they couldn’t name common garden insects (57%), or tell the difference between a Marigold and Petunia (86%), our second annual community play report is designed to help inspire and encourage people to play out in nature and embrace the great outdoors over the school holidays.

It’s part of a wider business commitment to incorporate nature into the heart of every one of our developments across the country, ensuring every home has access to plenty of green spaces.